How To Make Use Of Google Trends For Your Web Presence

Last time, I wrote an article about the free startup tools that every entrepreneur must have, but today, I’ve come up with Google’s directive on how to make an efficient use of Google Trend. First and foremost, you must love to understand what Google trend is all about. I culled this explanation based on the owners’ guide but when followed carefully, you will never miss any trending story in your niche.

Google Trend Home Page

On the new Google Trends homepage you can explore Trending Stories in real time by category and location. In some locations, you’ll also see featured stories at the top of the page that are curated by the News Lab at Google to provide you with additional insights found in the data.

Note: The new Google Trends will be available in additional countries over the year. If the new Google Trends homepage hasn’t yet launched in your region, you still have access to the real time Explore page and the existing Top Charts, Trending Searches, and Trending on YouTube sections.

How Trends data is adjusted

Trends adjusts search data to make comparisons between terms easier.

Search results are proportionate to the time and location of a query:

  • Each data point is divided by the total searches of the geography and time range it represents, to compare relative popularity. Otherwise places with the most search volume would always be ranked highest.
  • The resulting numbers are then scaled on a range of 0 to 100 based on a topic’s proportion to all searches on all topics.
  • Different regions that show the same number of searches for a term will not always have the same total search volumes.

Where Trends data comes from

Google Trends data is an unbiased sample of Google search data. Only a percentage of searches are used to compile Trends data.

  • Real time data is a random sample of searches from the last seven days.
  • Non-real time data is a random sample of Google search data that can be pulled from as far back as 2004 and up to 36 hours prior to your search.

Once the search data is collected, we categorize it, connect it to a topic, and remove any personal information.

Data that is excluded

  • Searches made by very few people: Trends only shows data for popular terms, so search terms with low volume appear as 0.
  • Duplicate searches: Trends eliminates repeated searches from the same person over a short period of time.
  • Special characters: Trends filters out queries with apostrophes and other special characters.

Find more details about a story or topic

To view more context on trending stories, open Google Trends and click on a “Featured Story” or a “Trending Story” from the homepage.

You’ll find data like the most relevant articles, interest over time, interest by region, trending queries, and related topics. The data is collected from Google Search, YouTube, and Google News to provide context around a trending story found on the homepage.

Trending Searches explained

Trending Searches highlights searches that jumped significantly in traffic among all searches over the past 24 hours and updates hourly. You can use Trending Searches to see what people are most interested in at any given time and how the searches rank compared to one another.

Trends Top Charts explained

You can see lists of the top trending or most searched actors, sports teams, books, and more with Google Trends Top Charts. You can also view the annual version of Top Charts, Year in Search.

View Top Charts

  1. Open Google Trends.
  2. In the top left, click the main menu icon.
  3. Select Top Charts.
  4. To switch between Trending and Most Searched views, select the drop-down menu at the top of the list.

You can use Top Charts in any country, but not every Top Chart is available everywhere.


If you don’t get the results you’re looking for, you can try using different search criteria.

See top searches and rising searches.

Top searches and rising searches are only available for dates that are at least a week in the past.

Example: If today is July 4, 2016, your starting search date must be on or before June 27, 2016.

Get graphs of the data.

When a search term doesn’t have enough total Google Search queries, Trends can’t create graphs. Retry your search using one or more of these options:

  • Use fewer search terms
  • Check your search term spelling
  • Expand your date range

See an “Interest over time” graph when comparing search terms.

To compare search terms over time, use the same length of time for each search term.


  • You can compare “search term a” for 2014 to “search term b” for 2015.
  • You can’t compare “search term a” for 2014 to “search term b” for July 2015.

See an “Interest by region” map when comparing search terms.

To compare search terms over time by location, select the same location for all terms.


  • You can compare “search term a” to “search term b” in India for the past 5 years.
  • You can’t compare “search term a” in India to “Search term b” in Russia for the past 5 years.

About the author


Valentine Nnanyere has strong passion for blogging. He's an internet marketer and a pro web developer.

He's the founder at Jobreaders Nigeria and the lead coach at the #WebFactory

As a a tech enthusiast and social media ,he will help your business, ideologies and self, get more visible on the internet.

Feel free to connect with him on Twitter @ValentineNaira Facebook @ValentineNaira

Phone: +2348066538123

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